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melbourne, AU
Graphic Design, YouTube Thumbnails
TheChattyPug
2022
Having a high-quality thumbnail on YouTube is crucial for attracting viewers and building a successful channel. Your thumbnail is the first thing that people see when they come across your video in search results or on their homepage, and it's often the deciding factor in whether they decide to watch your video or not. A well-designed thumbnail can grab attention, give viewers an idea of what your video is about, and set the tone for the content they're about to watch. With our help, you can make your videos stand out and attract more viewers.
I recently had the pleasure of working with a client who was struggling to get views on their YouTube videos. When we started working together, their videos had a CTR (click-through rate) of under 5%, which is quite low for the platform. This meant that even though their videos were being shown to a lot of people, very few of them were actually clicking to watch.
To help improve their CTR, I provided my graphic design services and created custom thumbnails for their videos. I worked closely with the client to understand their brand and target audience, and used this information to design thumbnails that were eye-catching, engaging, and relevant to their content.
After implementing these new thumbnails, we saw a significant increase in the client's CTR. Their videos were now being clicked on more often, which led to more views and engagement on their channel. By the end of the project, the client's CTR had improved to over 20%, which is a great result.